Merging Print And Marketing

Tactfully demonstrate achievable dollar savings or better returns that can be realized with modifications to existing documents. These people must see you're here to help, not move in on their territory. Demonstrate your expertise and make sure they're aware of it.

If properly implemented, a partnership can prove to be a big feather in the caps of all concerned. It also can ensure your survival when your old, reliable work mix dries up. This will mean taking a close look at what technology you will need to fulfill the marketing department's needs. Dispose of underutilized equipment and determine what your future needs will be based on your organization's marketing strategy.