Merging Print And Marketing

Finally, look for other benefits you can offer that will demonstrate a competitive advantage in the marketplace. Be faster and leaner than the competition and offer a true production partnership with your marketing department. Convince them you are one of them—a part of their arsenal.

Two approaches are available to form a cohesive union with your marketing group. The first and most desirable is a top-down approach with full administrative support. If different silos exist, and the marketing department reports to the vice president of sales and the printing department reports to the vice president of auxiliary services, then both administrators must be brought on board. Demonstrate the financial benefits that can be realized by a more streamlined, integrated approach.