Maximizing Workflow

A technology solution that is often helpful in this area is online preflight, which allows a customer to submit a file to a Web site and have it automatically analyzed. The preflight site then sends the customer appropriate feedback about the particular file and what can be done to improve it.

Alternatively, a number of companies request that their customers submit PDF files, which have been preflighted within Acrobat Professional version 6 or 7. I have worked with printers in implementing each of these strategies, and all of them can work. The key is to choose the approach that works best within your workflow, a determination I can help printers make.