Maximizing Workflow

Fenton: One easy but effective method is to ask each manufacturer for the names and phone numbers of a few of their customers. Then the printer should call each of these referrals and take notes as he talks to them.

The Internet also offers some useful information-gathering tools, such as online vendor or printer forums and newsgroups. Once the printer narrows his or her choices down to two or three vendors, a consultation with an equipment specialist can help identify the advantages/disadvantages of each offering.