Maximizing Workflow

Fenton: One of the most important distinctions between the two processes is the cost-per-page for certain run lengths. Costing for digital is a complex issue and one I've helped many printers address. Some of the costs associated with offset that are not incurred by digital printing are makeready and, generally, offline finishing and warehousing. As a result, it costs less to print run lengths of less than 2,000 units with a digital, toner-based press than it does with offset technology. Knowing that cut-off point is critical in helping printers determine which technology to use.