Maximizing Workflow

Fenton: Based on my experience, the greatest mistake made by digital printing novices is underestimating the importance of an experienced and well-trained staff. Digital printing—and the customization and personalization that adds value to the capability—requires both technological skill and a high degree of interface with the customer. Yet printers often expect people with little experience, virtually no training or limited people skills to work with sophisticated, digitally savvy customers. Working this way will both frustrate customers and prohibit a printer from tapping into the full capabilities of their digital printing systems.