Maximize Your PRINTING United Experience
The following article was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
I’m excited to be joining thousands of my industry colleagues this year in Las Vegas, for PRINTING United Expo. The expo will be so big – and so overwhelming – that if you go without a strategy, you’re likely to come home having not completed your goals. Here are some helpful tips helps you prepare, so you can get the most out of the experience.
Map It Out
In most cases, attendees are looking for something: A press, materials, software. Save yourself time by pulling down a floorplan and mapping out the specific booths you need to visit. Not only will this ensure you are able to consider all options, but you will not waste time zig-zagging around the Expo floor.
Take Time to Learn
Just as important as what you can see at a trade show is what you can learn. Before you leave for the show, take time to consider any of the presentations in the Keynote Theater, or the hands-on demonstrations in the training zones. Make your picks and build them into your schedule. Sessions are great for learning, and they also give you time to rest and reflect.
Pre-Schedule Key Appointments
While you may have your heart set on buying a specific piece of equipment during the Expo, it can be difficult to engage busy booth sales staff. If you are a serious, qualified buyer who is ready and willing to close the deal, contact the company to arrange an appointment in advance.
Prepare Your Questions
In addition to defining what you want to see, take time to define what you want to know. Part of the equipment shopping process is seeing beyond the marketing spin. By developing a list of questions to ask all the vendors you’re considering, you’ll glean facts you need to compare them against each other.
Perfect Your Elevator Speech
Quick: Who are you and what do you do? Wherever you reside within your company, you should be able to answer that question in a factual, compelling way. Think of it this way: If you want trade show vendors to give you the best experience and consideration they can, it is paramount that they understand who you are, and the nature of your needs.
Be On the Lookout
It’s okay to know what you’re looking for, to have your favorites among vendors, and to know what your business needs. But it’s also imperative to have an open mind, and to allow yourself the space you need to consider what’s new, follow new opportunities, and make wise decisions for the future of your business. You might be surprised by what you can discover.
A Useful Guide
Take time now to download the PRINTING United Expo app. Available on both the Apple and Google app stores, this year’s app features guides to exhibitors, products, events and more.
See you in Las Vegas, October19-21!
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
