Mastering Social Media
For social media to fully work for everyone, businesses and brands need to be able to evaluate the impact (positive and negative) that their social media use is having. Firms must have concrete goals and concrete baselines to measure return on investment. They need to define what they want to accomplish. A number of available tools that support measuring social media range from Google Analytics to HootSuite to Salesforce.com's Service Cloud 2.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
