Mastering Social Media
In today's world, many marketers need to be able to visualize specific solutions that the printer's hardware and services can bring to them, and video can be a great way to bring a printer's solutions to life.
Video as a Marketing Tool
Take, for example, Mojave Copy & Printing (www.mojavecopy.com) in Victorville, Calif. In order to sell their service of providing window signs that can be made interactive with QR codes, Mojave posted a video of an installation. By posting this video, they not only made it possible to demonstrate their services online, but they also gave their consumer a tool to demo why they'd want to invest money in an interactive window sign for their company. The marketer could easily show that video to his or her management team to justify the expense and potential benefits.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
