Mastering Social Media

"We also leverage it to get introductions through existing clients. Referrals are always the best way to meet someone. When you are based in Montana, you may not be able to meet face-to-face, but LinkedIn referrals get you in the social media door."

Generating an Online Buzz

In Bridgeview, Ill., Rescigno's Marketing Connections (www.rescignos.com), formerly Rescigno's Mailing Solutions, was renamed to better reflect the array of services that it offers. These services include social media marketing, fundraising campaigns, panoramic books and one-to-one communications.