Marketing For Survival

Though Armitage can't employ a marketing coordinator, she does use a customer service representative, who interacts with customers and "sells" the in-plant's services in subtle ways.

Other methods the in-plant uses to get its name in front of people include printing the University Graphics logo on boxes used to deliver jobs; sending out informational flyers about the latest in-plant news; and contributing to scholarships, an act that garners a lot of attention.