Marketing For Survival

At North Carolina State University, such a marketing coordinator would not be allowed. The university prohibits its in-plant from advertising itself. As a result, Catherine Armitage, director of University Graphics, has marketed her in-plant in more covert ways.

Like Loyd, she sees direct customer contact as a great way to drum up business. She puts her staff on various university committees so customers get used to seeing their faces and hearing about the in-plant. Tours of the printing operation are given frequently as a way to show people the shop's capabilities.