Marketing For Survival

Goss suggested getting permission from customers to add a credit line on jobs so that others can see where they were printed. This shows that the in-plant is proud of its work, and it gets the shop's name out.

Mike Loyd, director of Graphic Services at Louisiana State University, said that he periodically sends out a customer survey card with jobs. He can use the mostly positive responses to tout his in-plant's benefits to his management, and the few negative responses give him an opportunity to talk with those customers to learn how the in-plant can improve its services.