Marketing For Survival

Despite his Midwestern roots, Auburn Printing Service Director Harv Dahl had no trouble providing a warm Southern welcome to the more than 40 attendees, whose ranks were slightly lower than expected due to the approach of Hurricane Georges, which kept almost a dozen managers home.

One of the most helpful sessions featured a panel of managers discussing their efforts to market their in-plants. Moderator Joe Goss, of Indiana University, said that when he started out as director of Printing Services, the marketing program consisted of waiting for the phone to ring.