Marketing For Survival

Ray Chambers of the University of Louisville caused some consternation when he declared "Offset's dead for me." In a session on document management, he revealed that he is moving black-and-white work to his DocuTechs and wants to put forms up on the Web as PDF files.

Technical issues were not ignored either. Stephen Neumann of Eastman Kodak, gave an excellent and detailed presentation on digital technologies, including thermal imagesetting films, digital color proofing and computer-to-plate.