Integrated Marketing Successes: Crossing the Channel

Donation Is a Vet's Best Friend

Marketing Services Provider: EasyCrossMedia, Kenner, LA

Client: LSU School of Veterinary Medicine

Background: The Louisiana State University School of Veterinary Medicine (SVM), located in Baton Rogue, LA, has turned out veterinary professionals since the early 1970s.

Campaign Objective: The school sought to bolster its fundraising campaign; invite alumni to their milestone reunions; update contact information and secure e-mail addresses; determine interest in reunion attendance; and create an opportunity to donate to the Alumni Association. According to Bob Morgan, sales representative for EasyCrossMedia, the school turned to his Kenner, LA-based firm because it had been spending a considerable amount of money doing self-mailers and was in search of a fresh approach.