Integrated Marketing Successes: Crossing the Channel

New graduates and new graduate renewals received a special promotion with a chance to win a $500 Apple gift card. Regular renewals could select a free UTSA inaugural football season t-shirt with their payment of membership fees.

UTSA mailed postcards with name and message swap outs based on the renewal segment. It provided two options for renewal, by phone or Website. The e.f. group deployed a highly personalized direct mail campaign that included 36 variable swapouts to target each renewal segment by age, ethnicity and gender categories, with image and message personalization. This created about 150 different possible versions that were being sent to alumni.