Integrated Marketing Successes: Crossing the Channel

Test Nets More Than a Passing Grade

Marketing Services Provider: the e.f. group, San Antonio

Client: University of Texas at San Antonio (UTSA)

Background: The University of Texas at San Antonio (UTSA), with more than 30,000 students, is the eighth-largest university in the Lone Star State. It offers more than 130 undergraduate, 50 graduate and 24 doctoral programs.