Integrated Marketing Successes: Crossing the Channel

Client: American Institute of CPAs (AICPA)

Background: When Charlie McClamroch got his first taste of a direct mail piece that contained a personalized URL (PURL) and followed that link to a landing page, the marketing manager of the American Institute of Certified Public Accountants (AICPA) was hooked. He envisioned reaching out to members of the Durham, NC-based trade association using these tools.