From the Editor: Offset Still Thriving
"They see that they can produce half the number of pieces for about the same amount of money [as a long offset run]," he says.
"You just get more bang for your buck," agrees May. "They [customers] know the cost effectiveness of offset." And since mass mailing recruitment materials seems to be working—between 2003 and 2011, the Crimson Tide has watched enrollment increase nearly 100 percent—why switch tactics?
- Companies:
- Heidelberg
- Manroland
- People:
- Bill May
- John sarantakos
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
