Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment - PODi Case Study

Vertical Market: Insurance
Business Application: Collateral Management & Fulfillment

Business Objectives
Manulife Affinity Markets, a business unit of Manulife Financial, mails enrollment kits to prospects who have visited its Website or contacted them by telephone. Traditionally, these kits were a standard format with approximately 10 pre-printed components and very limited personalization. Manulife markets its products through affinity groups and has more than 1,500 kits and 2,500 component SKUs in total, which made the fulfillment of these kits very complex and time consuming.

Manulife Financial needed an on-demand fulfillment solution that would:

• Reduce costs and manual labor by eliminating pre-printed inventory
• Significantly reduce the risk of fulfillment error
• Eliminate problems associated with enrollment kit backorders
• Reduce the amount of time required for adjustments or updates to the kit

Results
Distributech worked with Manulife Financial to convert its standard kits to digital kits. All kit components were converted into PDFs and every kit order is processed through a composition tool that builds a highly personalized kit containing all necessary components. The kit itself became a much higher quality document with increased levels of personalization and relevant content. The new process resulted in an overall cost reduction of $21,000, representing a decrease of 22 percent.

Another important benefit of this conversion is that kits can now be delivered through multiple channels—a printed and mailed kit or an electronically delivered PDF.