Manulife Financial Moves to On-Demand Enrollment Kit Fulfillment - PODi Case Study

Vertical Market: Insurance
Business Application: Collateral Management & Fulfillment

Business Objectives
Manulife Affinity Markets, a business unit of Manulife Financial, mails enrollment kits to prospects who have visited its Website or contacted them by telephone. Traditionally, these kits were a standard format with approximately 10 pre-printed components and very limited personalization. Manulife markets its products through affinity groups and has more than 1,500 kits and 2,500 component SKUs in total, which made the fulfillment of these kits very complex and time consuming.