Manufacturing Industry In-plants Close To The Core

In-plants On The Web

In Milwaukee, Briggs and Stratton has a unique network of dealerships, all requiring similar jobs on the double. So Debbie Pavletich had to come up with an equally unique strategy to meet the demand. She turned to the Internet.

The in-plant now uses a home-grown system to help out those Briggs and Stratton dealers in the field. While each one has its own location, pricing and special requirements, the dealers order similar four-page brochures, equipment labels and business cards.