MAN Roland Shows How Environmental Sustainability also Sustains Printers’ Profits

Greener Marketing

The MAN Roland educational effort also tells printers how they can reap the marketing rewards of going green. The first two steps are to ensure that their technology is environmentally sound, and then let their prospects and customers know about it.

MAN Roland has published a how-to guide that provides specifics. Entitled “How to make your pressroom more eco-friendly,” the publication spotlights six key areas where printers can improve production practices that could affect the environment.