MAN Roland Becomes a Contributing Partner to Cal Poly’s Graphic Communication Institute

Considering The Bottom Line

But the ultimate benefit can best be expressed in bottom line considerations. Says Levenson: “Research at Cal Poly clearly indicates that print will survive as a medium of choice in advertising, marketing, and communication only if the printing industry. . .”

He follows with a detailed list of requirements that includes embracing such advancements has on-demand printing, providing added value products and services, increasing focus on niche markets, and investing in new technology that fulfills market desires. “At Cal Poly, we hope to lead the industry in these directions through the products and services of the GrCI,” Levenson says.