Keys to Our Success
Key 3: Symbiotic Relationships for Capital Acquisitions
Several of the services that we have incorporated into our workflow have come about through purchasing equipment in symbiotic arrangements. Through these arrangements we have been able to offer laser engraving, shrink-wrapping and wide-format printing at little to no capital investment. We share the use and the maintenance costs with various departments on campus, which has allowed us to venture into specialized niche markets that were not available to us before. This has allowed us to diversify our services and increase our revenue while, again, better serving the college.
Gordon Rivera is a graphic communication lecturer at California Polytechnic University, San Luis Obispo and is the supervisor of Campus Graphics, an in-plant provider of traditional and digital media for Allan Hancock College, a community college in Santa Maria, Calif. He is a certified G7 Print Professional and has successfully completed both Lean/Six Sigma training and a Black Belt level project. Please email gorivera@calpoly.edu regarding your print experiences in the pursuit of quality.
