Keys to Our Success
Like most in-plants we under-utilize fully versioned VDP. Traditionally, Campus Graphics has relied on data provided by the customer that has had very little depth; consequently, this has limited us to producing simple to moderate VDP campaigns. The problem is not a lack of data, but the lack of anyone mining the data. By having access to the raw data sources (e.g. Ellucian's Banner) Campus Graphics could mine the data required for the VDP campaign, providing an IT service to the college while expanding VDP utilization. Once implemented, data mining for VDP would be another vital service that the college would rely on Campus Graphics to provide.
Gordon Rivera is a graphic communication lecturer at California Polytechnic University, San Luis Obispo and is the supervisor of Campus Graphics, an in-plant provider of traditional and digital media for Allan Hancock College, a community college in Santa Maria, Calif. He is a certified G7 Print Professional and has successfully completed both Lean/Six Sigma training and a Black Belt level project. Please email gorivera@calpoly.edu regarding your print experiences in the pursuit of quality.
