Making the Move to Variable Data Printing

In-plants interested in variable data printing should take things one step at a time.

By Chris Reid

Whether you're a small reprographics shop or a large offset printer, the prospect of supporting variable data printing (VDP) applications for your customers can be daunting.

Many shops lack the IT skills or infrastructure to handle VDP. They may not be familiar with typical variable data formats or the composition tools used to build variable applications. Still others haven't made the leap to digital print technology in order to support a fully variable page for color or black-and-white printing.