Farquharson/Tedesco on Business Development: Don't Give Up on 'Lost Causes'

Rule #4: Ask for a Meeting, Not a Debate. Once you've sent a communication or two to get the ball rolling, follow it up by picking up the phone and calling. Ask the prospect if they're willing to discuss the circumstances surrounding your falling-out. Ask them, point-blank, "If we can demonstrate how we've improved the problem areas you outline, may we have another shot at your business?"