Farquharson/Tedesco on Business Development: Don't Give Up on 'Lost Causes'

Don't be intimidated. Selling to your "lost causes" is truly a win-only situation. After all, these are the folks who you believe can't think anything less of you. Have fun with it, and see if you can't drum up some profitable business too! PI

—T.J. Tedesco, Bill Farquharson

About the Columnists

T.J. Tedesco is team leader of Grow Sales, a marketing and PR services company that has served graphic arts companies since 1996. He wrote "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail tj@growsales.com. Bill Farquharson is the president of Aspire For. Through his Sales Challenge and Tuesday eWorkshop training programs, Farquharson can help drive your sales. Visit his Website at www.aspirefor.com or call him at (781) 934-7036.