Mailroom Enhancements

Rothofsky, of Secap, agrees.

"Variable images, bar codes and logos are all very popular," he says. "We'll see a large, nationwide real estate firm print all of its brochures in one central mailing plant but individualize the mailings for five or six different regions. Or we'll see a group of doctors, dentists or chiropractors produce one newsletter and then individualize it for each doctor with their name and address."