Mail, Print Conference Draws 60 to Cedarville

Educational sessions were conducted by a mix of product vendors, print and mail professionals, and United States Postal Services (USPS) personnel. Sessions covered QR codes; multichannel marketing; database hygiene; the psychology of color; paper, print, and mail in the digital age; success in print/mail consolidation; new folded self-mailer requirements; and more. Roger Chamberlain, secretary and manager, Administrative Services at The Cincinnati Insurance Company, gave a presentation on effective cost-control efforts in an in-plant environment.