With lots of digital printing and mailing firepower, the Physicians Mutual Mail Processing Center is a in-plant

By Bob Neubauer

Innovative Solutions

One of Physicians Mutual's most successful promotional programs is a kit that includes a personalized letter with an attached ID card printed with the recipient's name. Recipients are pre-selected. All they have to do is respond to apply for insurance.

To attach this card, the in-plant uses an MCS Perfect Match read-and-print system. It reads a two-dimensional bar code that is printed on the letter, then prints a corresponding name and account number on the card. The system can also read the bar code, bypass the attacher and just spray images or addresses on envelopes or self-mailers. This maintains mail piece integrity while reducing the longer turnaround times associated with outsourcing the card attachment.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Mail Keeps Omaha In-plant Strong