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The efficiencies gained by the merge helped the in-plant on its path to a number 24 ranking on the Top 50.
The creation of a one-stop shop eliminated the need for customers to issue multiple purchase orders for the separate mailing and printing components of a particular job. Combining print and mail also offered the in-plant variable data printing capabilities. After the in-plant learned the basics with ink-jet addressing and bar coding, more sophisticated customized mailings followed naturally.
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