Mail Delivers

"Printers don't necessarily create print to make it fit into inserters, or other mailing equipment," says Steenhoek. "Now we make sure everything is taken into account when setting up fonts and variable fields before sending it to print."

Whether the move to consolidate was driven by the parent organization or the in-plant itself, the results of merging mail with print are unquestionable. The move has spurred productivity and efficiencies, placing these in-plants in good company among the nation's Top 50.