Mail Delivers

One secret to making it onto the Top 50: Merge with your mail department. Three-quarters of Top 50 shops have done it.

By Vincent De Franco

The numbers tell the story: 39 of the in-plants on this year's IPG Top 50 (78 percent) have consolidated with their organizations' mailing departments. As a result, both print and mail have been able to flourish at these in-plants, boosting sales and helping them achieve prestigious Top-50 status.