Madison Advisors Releases the First Edition of its Service Provider Market Pricing Study

COLLEYVILLE, TX—August 7, 2007—Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries, today announced the release of the first edition of its Service Provider Market Pricing Study, the industry’s only study of this type. Based on a comprehensive research initiative with several top print service providers in the U.S. market, the Study provides insight into market trends and pricing for outsourced print and mail services.

Madison Advisors’ Service Provider Market Pricing Study is priced at $2,500 and is now available for purchase on Madison Advisors’ website http://www.madison-advisors.com/products.html. The Study is a must-read for any organization that is considering outsourced services or wants to benchmark pricing for its existing outsourced services.

“We’re pleased to bring this product to market. It gives end-user organizations a powerful new resource for evaluating outsourcing opportunities,” explains Richard Huff, Madison Advisors’ principal analyst on the study. “Today’s print service providers have expanded beyond simple print-and-mail operations to sophisticated data management and delivery. This study helps corporations understand where it makes sense to take advantage of these services, so they can focus on their core areas of business.”

The Service Provider Market Pricing Study provides Madison Advisors’ expert industry analysis across the following areas:

• Market Trends - A discussion of industry consolidation, and a review of how user demand, evolving technology, and other market dynamics are shaping the outsourced print and mail industry

• Market Pricing - A review of competitive industry pricing for design services, digital print, insertion, auditing services, postal services, and electronic presentment services

• Provider Overviews - Brief reviews of leading service providers including service offerings and provider capabilities

About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company’s analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Through short-term, high-impact engagements (measurable in days or weeks, not months), Madison Advisors offers expertise and advisory services that directly help clients achieve hard and specific return on investment (ROI) related to their enterprise output goals and objectives. The company’s analyst team has an extensive background in the enterprise output industry, enabling Madison Advisors to offer its clients unique, objective perspectives and unparalleled guidance for their print and electronic communications initiatives. For more information about Madison Advisors, visit the company’s web site at http://www.madison-advisors.com or call (817) 684-7545.