Looking Beyond The Label

"I just try to be fair and consistent with everyone," he says. "We have monthly birthday and anniversary celebrations, holiday parties—especially during the summer."

The whole in-plant is going to have to keep working together well to take on what Gayer says is the biggest challenge the in-plant has faced so far—Tyson's acquisition of IBP, another large food corporation. (Its claim to fame is ham, not poultry.)