Longhorn Stampede Gaining Momentum

"He's really worked the marketing angle," remarks Puga. "Any chance he gets, he markets. He's good at that. That's really helped our business."

The need for more marketing dawned on Beto while he was going through the new employee orientation process. He saw that no information was given to new employees about the in-plant—and some 1,500 new staff and faculty arrive at UT-Austin each year.