Longhorn Stampede Gaining Momentum

"I liked the idea of our employees walking into a building and people know who they work for," Beto says.

Vans are also now identified so customers get used to seeing the department's name.

Beto's marketing efforts have gone beyond this though. He visits customers and attends the meetings of various groups on campus, sometimes giving away prizes such as coupons for a free Texas flag poster. Thank-you cards and free "Go Horns" stickers are now included with orders. New services and equipment are promoted with printed pieces that are either mailed, left behind after customer visits or included with job receipts.