Sidetrack Leads to Success
"We took a lot of our two-color work that we were doing on the press and converted that into full color work," she says. The shop would produce four-color versions to show customers and offer to upgrade their two-color jobs to four-color for the same price. It worked, and jobs began to migrate to digital.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
