Lights, Camera ...
More than 17 percent of in-plants provide photography or video services, while 16.4 percent offer Internet services, according to new IPG market research (see our report on page 20). The report also details other new services in-plants are offering, like scanning, Web design and fulfillment.
To survive, in-plants have to look beyond printing. Wayne Riggal, of the University of Canterbury in New Zealand, feels that document content is the answer. In a soon-to-be-published IPG article, he says the opportunity for in-plants lies in the capture and intelligent management of document content (i.e. the organization’s knowledge). By moving into content capture, storage, retrieval and multimedia delivery, in-plants can contribute more to their organizations’ strategic objectives.
