Lights, Camera ...

In the same way, your organization’s communications needs keep changing, requiring you to add new services so your in-plant will remain valuable. Printing documents may not be enough to keep your operation relevant.

All across the country, in-plants are introducing services like Web development, CD production and even video. At the IPMA conference, Sally Miller, of LIMRA International, told me how she oversees printing, design, Web and video—all important parts of LIMRA’s marketing strategy.