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In the longer term, each of us needs to take every opportunity to tell our story to a broader audience. Volunteer to speak at civic organizations (they're always looking for content). Tell your friends how you contribute to your organization's success. Write articles for your club or association newsletters. Keep an ear to the ground for outsourcing discussions in your community, and when you hear of one, speak up. Let's not assume that someone else will speak up for us. Let's just do it.
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