Learning By Doing

Macro says his shop benefits from the enthusiasm and ingenuity of its employees far more than other in-plants for one reason: He employs a large number of graphic communication students.

"The students here are so engaged," he says. "The caliber of student here is just phenomenal."

Macro is not alone. Other schools specializing in the graphic arts, like Rochester Institute of Technology (RIT) and Pittsburg State University, have integrated students into the in-plant at some level. The benefits are clear.