Learning By Doing

"We provide services that are comparable to the services of commercial printers—at 22 percent less money," he says. Macro is proud of the value his in-plant provides for the university, and he knows it's the key to his success.

He staffs 14 full-time employees across the three areas and fills in the blanks with part-time student help. The majority of the students he hires are graphic communication majors.