Landa Redefines User Experience

While touchscreen technology and the overall user experience have come a long way in other industries, such as automotive, healthcare and financial services, the printing press room experience has remained largely unchanged for many years. A new white paper explores how the Landa Group has incorporated the latest 21st century user experience (UX) design and touchscreen technology into its Landa S10 Nanographic Printing Presses to meet the needs of the market and deliver press operator efficiencies and productivity.

Engaging with hundreds of press operators, Landa undertook considerable research and used its learnings to redesign a new UX from the ground up. The objective was to radically improve current workflow and operator habits to help ensure print's continued relevant and profitable role within the marketing mix.

The new white paper, "The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity," details how the Landa S10 press incorporates latest market leading UX technology and expertise—delivering for the first time, an extremely human-centric approach to printing. It explains how Landa presses are managed from a central command and control area called the "Landa Operator Cockpit" that features a large touchscreen display, positioned at a 45-degree angle to the delivery end of the press. Like never before, this allows operators to be within easy reach of all press controls and output trays.

Using an offset press requires the full attention of the press operator and forces him to stand next to the press delivery during the entire production period. In contrast, the Landa S10 offers a new operation concept with a superior user experience. The Landa Operator Cockpit enables the operator to be significantly more effective, performing additional tasks such as inspecting print output, monitoring press functions, managing the job list, and more-in parallel to managing production, all without compromising on productivity and print quality.

Gilad Tzori, Landa's vice president of product strategy, explained, "Many industries revolutionized their user experience and put the user in the center and made the user experience more enjoyable, improving the end results and reducing faults. Airplanes, cars, and cameras are all great examples of this revolution. We hope that by reading the white paper, you will gain insight into how Landa has used advanced technologies in the Landa S10 Nanographic Printing Press to deliver a truly outstanding, more productive user experience."

Source: Landa.