Securian's Lafayette Litho Subsidiary Gets New Name
Lafayette Litho, an electronic publishing and printing company founded in 1988 by Securian Financial Group, has rebranded itself as Vivid Print Solutions. Mike Wolfgang, president/COO of the St. Paul, Minn., operation, says the new name better encapsulates the company's expansion into new market segments and services.
"Other than the change in name and brand, expect all of our unique capabilities to not only remain the same, but continue to become stronger," says Wolfgang.
Vivid Print Solutions gets about 55 percent of its work from Securian, he says, though that is certain to change.
"The forecast for Securian volume is flat and Vivid is in growth mode so that ratio will be shifting," he notes. "Vivid sales grew 46 percent last year over 2010."