Lackluster Seybold Draws Few

However, Gable urged others not to read too much into the Mercedes-Benz exhibit. Mercedes-Benz is a corporate sponsor for the Key3Media Group, which runs Seybold. As part of the deal with Key3Media, Mercedes was given the same amount of floor space for every Key3Media show. Seybold Boston is the smallest show that Key3Media sponsors, so it naturally made more of an impression than it should have, Gable notes.