Lackluster Seybold Draws Few

Attendance Down Everywhere

Seybold Boston isn't the only show this year to experience a downturn in attendance. Exhibitors have also reported lower-than-usual turnouts at On Demand in New York, as well as at the Charlotte Show.

Even so, perhaps the most-talked-about exhibitor at Seybold was none other than Mercedes-Benz, which was the second largest exhibitor behind Adobe. The luxury car manufacturer's presence at the show puzzled many.